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A/B Testing

Popularity

Popularity is used to interpret the overall trends relating to the quantities of ratings of products in the A/B Testing space. While our popularity section doesn't explore user satisfaction, product affordability, competition dynamics, or language support - Yummy will have pages about those subjects too.

Overall Popularity

A/B Testing is presently the 300th most used software solutions category according to our data with 241 ratings last year. Year over year, A/B Testing's user base climbed by 180 reviews. A/B Testing achieved its highest popularity ranking in 2016 coming in 186th place with 30 customer reviews. On the other hand, A/B Testing experienced its minimum popularity in 2020 coming in 350th place with 241 ratings. Since 2012, A/B Testing has accrued 463 total reviews. Ranking as the 300th most reviewed category globally, A/B Testing is a very niche category.

The Changing of the Guard

The oldest A/B Testing product in our records is Optimizely Web Experimentation with its first review landing in 2012. The newest A/B Testing product to the market is Webtrends Optimize with its first known review materializing in 2019.

Lets Take a Trip

The United States uses A/B Testing software products in greater quantities than any other nation with 194 reviews. The United States is trailed by the United Kingdom, Canada, Australia, and Germany with an overall average of 51 reviews. During this last year A/B Testing category gained popularity in the United States to become the United States' 340th most reviewed category. The most regularly used A/B Testing product is Optimizely Web Experimentation and currently boasts 324 ratings.

Size Matters

Many businesses using A/B Testing technology are medium businesses, making up 42% of all reviews. They are trailed by small business customers (31%), and bringing up the rear, large business customers (27%). The influence of A/B Testing products for medium businesses appears to be growing currently, increasing by 421% over the past year. A/B Testing software products for large businesses are experiencing growth as well, swelling by 517% over the past year.

To Industry, Nothing is Impossible

The top industries for A/B Testing are computer software, marketing and advertising, retail, information technology and services, and financial services.

Total
Products

2

Most popular
category

#299

Most
used by

Marketing and Advertising

Products offering
free trial

25.0%

Average
entry price

$0

Category
started

2012

Average
product age

5 years

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