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Antivirus

Popularity

Popularity, in our view, demonstrates overall data trends regarding the quantities of reviews about software in the Antivirus industry. While our popularity page doesn't explore user satisfaction, product affordability, competition dynamics, or language support - we will have pages for those topics as well.

Overall Popularity

Antivirus is currently the 87th most used software solutions category according to our figures with 310 reviews last year. Year over year, Antivirus' user base contracted 25.84%. Antivirus hit its best popularity level in 2019 coming in 71st place with 1,305 ratings. Alternatively, Antivirus experienced its minimum popularity in 2017 coming in 113th place with 152 reviews. Going back to 2012, Antivirus has amassed 2,898 total customer reviews. As the 87th most reviewed category worldwide, Antivirus is a moderately popular category.

The Changing of the Guard

The earliest Antivirus product in our records is MVISION Endpoint Security given its earliest tracked customer review showing up 10 years ago. The most recent Antivirus product in the market is CrowdStrike Falcon: Endpoint Protection with its earliest known review occurring in 2019.

Around the World

The United States uses Antivirus software more than any other country with 1,663 reviews. The United States is followed by India, the United Kingdom, Spain, and Canada with a collective average of 130 ratings. Over the last year Antivirus category lost popularity in the United States to become the country's 90th most reviewed software category over the last year. The most regularly used Antivirus products are Malwarebytes for Business with 969 customer reviews, ESET PROTECT Advanced with 597 reviews, and Norton Antivirus with 432 reviews.

Popularity by Business Size

Many users of Antivirus technology are small businesses, making up 45% of all clients. They are trailed by medium businesses (35%), and large businesses (19%). The influence of Antivirus software solutions for small businesses is receding currently, shrinking to 74% of the previous year's value. Antivirus software products for large businesses are experiencing diminishing popularity as well, decreasing 74% of the previous year's value.

Titans of Industry

The top industries for Antivirus are information technology and services, computer software, computer and network security, hospital and health care, and education management.

Total
Products

6

Most popular
category

#87

Most
used by

Information Technology and Services

Products offering
free trial

2.8%

Average
entry price

$50

Category
started

2012

Average
product age

7 years

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