Popularity

Popularity represents the overall data trends about the count of customer reviews about software in the App Store Optimization category. While this section doesn't discuss user satisfaction, product affordability, competition dynamics, and language support - we will have sections detailing those subject matters too.

Overall Popularity

App Store Optimization presently ranks as the 414th most popular software solutions category based on our numbers with 84 ratings last year. Year over year, App Store Optimization's review count decreased by 31 customer reviews; however, it is presently at its highest relative popularity ranking. On the other hand, App Store Optimization was at its lowest popularity in 2019 coming in 475th place with 84 reviews. Over the last 4 years, the category has collected 214 total ratings. Ranking as the 414th most reviewed software category globally, App Store Optimization is a very niche category.

Oldest and Newest Products in the Market

The earliest App Store Optimization product in our records is AppFollow given its first known customer review turning up in 2018. The most recent App Store Optimization product to the market is AppFollow with its earliest tracked review appearing in 2018.

Popularity by Country and Region

The United States uses App Store Optimization software products more than any other nation and currently boasts 24 customer reviews. The United States is followed by Russia, India, the United Kingdom, and Ukraine with a collective average of 17 customer reviews. During this past year App Store Optimization category popularity in the United States to become the country's 495th most reviewed category over the last year. The most frequently used App Store Optimization product is AppFollow with 214 reviews.

Size Matters

Many companies using App Store Optimization technology products are small businesses, making up 68% of all clients. They are followed by medium business clients (20%), and large business customers (12%). The usage of App Store Optimization software solutions for small businesses is diminishing currently, shrinking to 96% of the previous year's value. App Store Optimization software products for large businesses have experienced a recession as well, shrinking 96% of the previous year's value.

Industry Makes All Things Easy

The top industries for App Store Optimization are information technology and services, computer games, computer software, financial services, and health wellness and fitness.