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CRM

Popularity

Popularity demonstrates overall data trends about the count of customer reviews about products in the CRM space. While this page doesn't examine user satisfaction, product affordability, competition dynamics, or language support - we will have pages on the aforementioned topics as well.

Overall Popularity

CRM presently ranks as the 5th most reviewed software solutions category according to our numbers with 5,626 customer reviews last year. Year over year, CRM's review count grew 13.66%. CRM hit its peak popularity level in 2016 coming in 1st place with 2,623 ratings. But, it is at the moment seeing its worst relative popularity ranking. Since Salesforce CRM went to market, CRM has accumulated 47,018 total customer reviews. Ranking as the 5th most reviewed software category worldwide, CRM is a supremely popular category and has been in the top 10 since at least 2016.

The Changing of the Guard

The earliest CRM product in our records is Salesforce CRM given its first customer review appearing in 2012. The newest CRM product in the category is Flowlu with its first known review breaking in 2017.

Around the World

The United States uses CRM software more than any other country and currently boasts 30,027 customer reviews. The United States is followed by India, the United Kingdom, Canada, and Venezuela with an overall average of 2,075 customer reviews. Over this last year CRM category gained popularity in the United States to become the United States' 5th most reviewed software category this last year. The most frequently used CRM products are Salesforce CRM with 14,385 customer reviews, HubSpot Sales Hub with 9,216 ratings, and Zoho CRM with 3,099 customer reviews.

Popularity by Business Size

Many users of CRM tech are small businesses, making up 50% of all reviews. They are trailed by medium businesses (33%), and bringing up the rear, large business customers (18%). The influence of CRM software solutions for small businesses appears to be increasing currently, swelling by 10% in the last year. CRM software for large businesses have experienced an increase as well, increasing by 28% over the past year.

What Is Your Favorite Industry?

The top industries for CRM are computer software, information technology and services, marketing and advertising, financial services, and internet.

Total
Products

36

Most popular
category

#5

Most
used by

Computer Software

Products offering
free trial

0.9%

Average
entry price

$21

Category
started

2012

Average
product age

7 years

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