Popularity

Popularity represents general trends regarding the count of ratings of software in the Customer Data Platform (CDP) industry. While our popularity page doesn't discuss user satisfaction, product affordability, competition dynamics, and language support - Yummy will have sections on those subjects as well.

Overall Popularity

Customer Data Platform (CDP) currently ranks as the 482nd most popular product category based on our data with 102 customer reviews last year. Year over year, Customer Data Platform (CDP)'s popularity climbed 229.03%. It reached its top popularity level in 2018 coming in 461st place with 2 customer reviews. Alternatively, it reached its minimum popularity in 2020 coming in 500th place with 102 ratings. Going back to 2018, Customer Data Platform (CDP) has amassed 135 total ratings. As the 482nd most reviewed software category worldwide, Customer Data Platform (CDP) is a very niche category.

Oldest and Newest Products in the Market

The earliest Customer Data Platform (CDP) product in our records is Simon Data given its earliest tracked review turning up in 2018. The most recent Customer Data Platform (CDP) product to the market is Simon Data with its first tracked review materializing in 2018.

Popularity by Country and Region

The United States uses Customer Data Platform (CDP) software products more than any other nation and currently boasts 113 reviews. The United States is followed by the United Kingdom, Canada, Mexico, and India which have a collective average of 4 reviews. Over this past year Customer Data Platform (CDP) category gained popularity in the United States to become the nation's 422nd most reviewed software category in the last year. The most heavily used Customer Data Platform (CDP) product is Simon Data with 135 ratings.

Big and Small

Many businesses using Customer Data Platform (CDP) software are medium businesses, making up 54% of all reviews. They are trailed by small business clients (24%), and large business customers (22%). The usage of Customer Data Platform (CDP) software solutions for medium businesses is growing currently, increasing by 160% over the last year. Customer Data Platform (CDP) software solutions for large businesses are experiencing expansion as well, growing by 300% over the last year.

To Industry, Nothing is Impossible

The top industries for Customer Data Platform (CDP) are retail, leisure travel and tourism, marketing and advertising, apparel and fashion, and health wellness and fitness.