Popularity

Popularity demonstrates the general data trends relating to the volume of ratings of software solutions in the Display Advertising space. While our popularity section does not explore user satisfaction, product affordability, competition dynamics, and language support - Yummy will have pages for the aforementioned topics too.

Overall Popularity

Display Advertising is currently the 245th most popular product category based on our figures with 160 reviews last year. Year over year, Display Advertising's user base increased 515.38%. It reached its peak popularity ranking in 2016 coming in 113th place with 48 ratings. However, it is currently experiencing its lowest relative popularity ranking. In the last 8 years, Display Advertising has collected 699 total ratings. Ranking as the 245th most reviewed category worldwide, Display Advertising is not a very popular category.

Old Vs. New

The oldest Display Advertising product in our records is Verizon Media DSP given its earliest review appearing 8 years ago. The newest Display Advertising product on our list is AdCreative.ai with its first tracked review occurring in 2021.

Around the World

The United States uses Display Advertising software at higher numbers than any other country and currently boasts 485 ratings. The United States is followed by the United Kingdom, Canada, Germany, and India with a collective average of 24 reviews. During this last year Display Advertising category gained popularity in the United States to become the United States' 224th most reviewed software category in the last year. The most regularly used Display Advertising products are Verizon Media DSP with 210 reviews, Choozle with 202 customer reviews, and MediaMath TerminalOne Marketing OS™ with 160 ratings.

Big and Small

Many companies using Display Advertising products are small businesses, representing 57% of all customers. They are trailed by medium business clients (29%), and lastly, large businesses (14%). The usage of Display Advertising software for small businesses is growing currently, growing by 1008% in the past year. Display Advertising software for large businesses have experienced growth as well, growing by 200% over the last year.

Popularity by Industry

The top industries for Display Advertising are marketing and advertising, internet, information technology and services, financial services, and computer software.