Popularity

Our take on popularity is used to interpret the overall trends relating to the quantities of ratings about software solutions in the Local SEO space. While our popularity section doesn't look into user satisfaction, product affordability, competition dynamics, and language support - we will have pages about those subjects as well.

Overall Popularity

Local SEO is presently the 214th most popular software solutions category based on our data with 137 reviews last year. Year over year, Local SEO's popularity contracted by 40 customer reviews. Local SEO hit its peak popularity level in 2016 coming in 57th place with 391 customer reviews. It is presently experiencing its smallest relative popularity ranking. In the last 8 years, the category has collected 952 total ratings. Ranking as the 214th most reviewed category worldwide, Local SEO is a fairly unique category.

Old Vs. New

The oldest Local SEO product in our records is BrightLocal given its first known customer review appearing 8 years ago. The newest Local SEO product in the market is Google My Business with its earliest tracked review breaking in 2019.

Around the World

The United States uses Local SEO software more than any other nation and has 656 ratings. The United States is trailed by the United Kingdom, India, Canada, and Bangladesh which have a collective average of 52 reviews. Over the past year Local SEO category lost popularity in the United States to become the United States' 185th most reviewed category. The most frequently used Local SEO products are Moz Local with 506 customer reviews, Google My Business with 314 ratings, and BrightLocal with 132 reviews.

Size Matters

Many buyers of Local SEO technology are small businesses, accounting for 77% of all clients. They are followed by medium businesses (18%), and large business customers (5%). The adoption of Local SEO software solutions for small businesses appears to be receding currently, decreasing to 88% of the previous year's value. Local SEO products for large businesses have experienced diminishing popularity as well, shrinking 88% of the previous year's value.

Titans of Industry

The top industries for Local SEO are marketing and advertising, internet, information technology and services, computer software, and health wellness and fitness.