Popularity

Popularity, in our view, is used to interpret the overall data trends relating to the quantities of reviews of software solutions in the Marketing Analytics category. While our popularity section doesn't examine user satisfaction, product affordability, competition dynamics, or language support - we will have sections detailing those topics as well.

Overall Popularity

Marketing Analytics is presently the 159th most used software category based on our figures with 396 ratings last year. Year over year, Marketing Analytics' popularity rose 128.9% to its all time highest popularity ranking. On the other hand, it experienced its worst popularity in 2016 coming in 324th place with 396 reviews. Over the last 7 years, Marketing Analytics has collected 1,340 total ratings. Ranking as the 159th most reviewed software category worldwide, Marketing Analytics is not that popular of a category.

A Tale as Old as Time

The oldest Marketing Analytics product in our records is OWOX BI with its earliest known customer review turning up in 2015. The most recent Marketing Analytics product in the category is Adverity with its earliest known review appearing in 2018.

Lets Take a Trip

The United States uses Marketing Analytics software products more than any other nation and has 670 customer reviews. The United States is trailed by Ukraine, the United Kingdom, Canada, and Austria with an overall average of 92 reviews. Over the last year Marketing Analytics category gained popularity in the United States to become the nation's 181st most reviewed category in the last year. The most regularly used Marketing Analytics products are Pathmatics with 364 customer reviews, OWOX BI with 287 ratings, and NinjaCat with 279 customer reviews.

Popularity by Business Size

Many businesses using Marketing Analytics tech are small businesses, making up 42% of all customers. They are trailed by medium business customers (40%), and large business customers (18%). The adoption of Marketing Analytics software for small businesses appears to be growing currently, swelling by 226% in the last year. Marketing Analytics software for large businesses have experienced an increase as well, increasing by 150% over the last year.

Industry Makes All Things Easy

The top industries for Marketing Analytics are marketing and advertising, information technology and services, computer software, internet, and retail.