Popularity

Popularity, in our view, demonstrates the general trends in data relating to the quantities of ratings of software in the Media and Influencer Targeting space. While this section doesn't explore user satisfaction, product affordability, competition dynamics, and language support - Yummy will have pages detailing the aforementioned topics too.

Overall Popularity

Media and Influencer Targeting presently ranks as the 115th most popular software solutions category based on our figures with 159 customer reviews last year. Year over year, Media and Influencer Targeting's popularity contracted 24.64%. It achieved its best popularity ranking in 2016 coming in 49th place with 112 ratings. It is at the moment experiencing its smallest relative popularity ranking. In the last 9 years, the category has collected 2,125 total ratings. Ranking as the 115th most reviewed software category globally, Media and Influencer Targeting is a less popular category.

The Changing of the Guard

The oldest Media and Influencer Targeting product in our records is Cision Communications Cloud with its earliest known review dating back to 2013. The newest Media and Influencer Targeting product to the market is Muck Rack with its earliest known review materializing in 2016.

Lets Take a Trip

The United States uses Media and Influencer Targeting software at higher numbers than any other nation and has 1,656 ratings. The United States is trailed by the United Kingdom, Canada, India, and France which have a collective average of 66 ratings. Over this past year Media and Influencer Targeting category lost popularity in the United States to become the country's 91st most reviewed category over the last year. The most regularly used Media and Influencer Targeting products are Cision Communications Cloud with 1,175 ratings, Agility PR Solutions with 300 reviews, and BuzzStream with 258 customer reviews.

Popularity by Business Size

Many buyers of Media and Influencer Targeting products are small businesses, making up 55% of all reviews. They are trailed by medium businesses (28%), and lastly, large business clients (16%). The adoption of Media and Influencer Targeting products for small businesses appears to be receding currently, falling to 69% of the previous year's value. Media and Influencer Targeting products for large businesses are experiencing a recession as well, shrinking 69% of the prior year's value.

Titans of Industry

The top industries for Media and Influencer Targeting are public relations and communications, marketing and advertising, computer software, non profit organization management, and higher education.