Popularity

Popularity, in our view, demonstrates general trends relating to the count of reviews of software solutions in the Media Monitoring category. While this page does not examine user satisfaction, product affordability, competition dynamics, or language support - Yummy will have sections on those topics as well.

Overall Popularity

Media Monitoring at the moment ranks as the 108th most popular software category based on our calculations with 497 ratings last year. Year over year, Media Monitoring's review count climbed by 274 reviews. It achieved its highest popularity level in 2017 coming in 72nd place with 313 ratings. But, it is currently seeing its lowest relative popularity ranking. As far back as our data goes, the category has amassed 2,189 total reviews. As the 108th most reviewed software category globally, Media Monitoring is not a very popular category.

Oldest and Newest Products in the Market

The oldest Media Monitoring product in our records is Critical Mention given its earliest known review appearing 9 years ago. The most recent Media Monitoring product to the market is TVEyes with its first tracked review popping up in 2017.

Around the World

The United States uses Media Monitoring software products at higher numbers than any other country with 1,838 reviews. The United States is trailed by Canada, the United Kingdom, India, and Mexico which have a collective average of 56 customer reviews. During the last year Media Monitoring category gained popularity in the United States to become the nation's 82nd most reviewed category. The most heavily used Media Monitoring products are Meltwater with 1,156 reviews, TVEyes with 826 customer reviews, and Critical Mention with 207 ratings.

Size Matters

Many firms using Media Monitoring technology are small businesses, accounting for 43% of all reviews. They are followed by medium business customers (36%), and large business clients (21%). The adoption of Media Monitoring software solutions for small businesses appears to be thriving currently, increasing by 120% over the last year. Media Monitoring software products for large businesses have experienced growth as well, growing by 100% in the past year.

Titans of Industry

The top industries for Media Monitoring are public relations and communications, marketing and advertising, non profit organization management, higher education, and government administration.