Popularity

Our take on popularity demonstrates general trends relating to the count of customer reviews about software in the Search Advertising space. While this page doesn't look into user satisfaction, product affordability, competition dynamics, and language support - we will have sections about those topics as well.

Overall Popularity

Search Advertising presently ranks as the 77th most used software solutions category based on our data with 275 reviews last year. Year over year, Search Advertising's popularity expanded 219.77%. Search Advertising reached its highest popularity ranking in 2016 coming in 27th place with 343 reviews. But, it's currently at its worst relative popularity ranking. Over the last 10 years, the category has accumulated 3,428 total reviews. Ranking as the 77th most reviewed software category worldwide, Search Advertising is a somewhat popular category.

Oldest and Newest Products in the Market

The earliest Search Advertising product on our list is Bing Ads with its first known customer review turning up in 2012. The newest Search Advertising product on our list is Marin Software with its earliest tracked review surfacing in 2014.

Around the World

The United States uses Search Advertising software products more than any other nation and currently boasts 2,325 reviews. The United States is trailed by India, the United Kingdom, Canada, and Indonesia which have an overall average of 145 ratings. Over this last year Search Advertising category gained popularity in the United States to become the United States' 67th most reviewed software category. The most regularly used Search Advertising products are Google Ads with 2,191 reviews, Marin Software with 491 customer reviews, and Bing Ads with 446 reviews.

Popularity by Business Size

Many companies using Search Advertising technology are small businesses, making up 52% of all reviews. They are followed by medium business clients (33%), and large business customers (15%). The usage of Search Advertising software for small businesses appears to be growing currently, swelling by 195% in the last year. Search Advertising software for large businesses have experienced an increase as well, increasing by 109% in the past year.

What Is Your Favorite Industry?

The top industries for Search Advertising are marketing and advertising, computer software, information technology and services, internet, and retail.