Popularity

Our take on popularity is used to interpret general data trends about the quantities of ratings about software in the SEO category. While our popularity page does not discuss user satisfaction, product affordability, competition dynamics, or language support - we will have sections about those subjects too.

Overall Popularity

SEO is presently the 44th most reviewed software solutions category according to our data with 2,370 customer reviews last year. Year over year, SEO's popularity grew by 1,122 customer reviews to its all time best popularity ranking. Additionally, SEO was at its worst popularity in 2019 coming in 55th place with 1,163 customer reviews. Since 2012, the category has accumulated 6,766 total reviews. As the 44th most reviewed software category globally, SEO is a fairly popular category, and this isn't SEO's first time in our top fifty.

Oldest and Newest Products in the Market

The earliest SEO product on our list is Moz Pro with its earliest tracked review landing 10 years ago. The most recent SEO product in the category is Nozzle with its first known review popping up in 2021.

Popularity by Country and Region

The United States uses SEO software products at higher numbers than any other country and has 3,399 ratings. The United States is followed by the United Kingdom, India, Canada, and the Netherlands with a collective average of 395 ratings. Over the past year SEO category gained popularity in the United States to become the United States' 50th most reviewed software category over the last year. The most frequently used SEO products are Semrush with 1,675 reviews, SE Ranking with 1,058 reviews, and SpyFu with 501 ratings.

Size Matters

Many firms using SEO technology are small businesses, accounting for 70% of all clients. They are followed by medium business clients (21%), and lastly, large business customers (9%). The usage of SEO software for small businesses is increasing currently, increasing by 118% over the last year. SEO software products for large businesses are experiencing growth as well, increasing by 25% in the last year.

Popularity by Industry

The top industries for SEO are marketing and advertising, internet, information technology and services, computer software, and retail.