Popularity

Popularity is used to interpret general trends about the count of reviews about products in the Social Media Advertising space. While our popularity page doesn't examine user satisfaction, product affordability, competition dynamics, and language support - we will have pages about those subjects as well.

Overall Popularity

Social Media Advertising is currently the 31st most used software category based on our numbers with 1,141 customer reviews last year. Year over year, Social Media Advertising's user base grew 1.24%. Social Media Advertising achieved its top popularity ranking in 2020 coming in 29th place with 1,127 ratings. Alternatively, it was at its worst popularity in 2017 coming in 43rd place with 760 ratings. Going back to 2012, the category has accumulated 9,568 total reviews. As the 31st most reviewed category worldwide, Social Media Advertising is a quite popular category and has resided in the top fifty at least since 2016.

A Tale as Old as Time

The oldest Social Media Advertising product in our records is Mailchimp All-in-One Marketing Platform given its earliest review dating back to 2012. The newest Social Media Advertising product to the market is ADYOUNEED with its first known review occurring in 2021.

Around the World

The United States uses Social Media Advertising software at higher numbers than any other country and has 5,694 ratings. The United States is followed by the United Kingdom, India, Canada, and Venezuela which have an overall average of 441 reviews. Over the last year Social Media Advertising category lost popularity in the United States to become the nation's 29th most reviewed category this last year. The most heavily used Social Media Advertising products are Mailchimp All-in-One Marketing Platform with 4,748 customer reviews, Facebook for Business with 1,665 reviews, and WordStream with 997 ratings.

Size Matters

Many patrons of Social Media Advertising products are small businesses, making up 64% of all reviews. They are followed by medium business customers (24%), and large businesses (12%). The influence of Social Media Advertising software for small businesses is increasing currently, swelling by 8% in the past year. Social Media Advertising products for large businesses are experiencing a recession this year, decreasing 108% of the prior year's value.

To Industry, Nothing is Impossible

The top industries for Social Media Advertising are marketing and advertising, retail, information technology and services, computer software, and internet.