Popularity

Popularity represents the overall data trends relating to the count of customer reviews about software in the Social Media Analytics category. While this section doesn't look into user satisfaction, product affordability, competition dynamics, or language support - we will have pages about those subject matters too.

Overall Popularity

Social Media Analytics is presently the 210th most reviewed software solutions category according to our calculations with 176 reviews last year. Year over year, Social Media Analytics' user base shrunk by 90 reviews. It hit its best popularity ranking in 2016 coming in 102nd place with 100 reviews. It is presently at its worst relative popularity ranking. In the last 9 years, the category has accrued 972 total reviews. Ranking as the 210th most reviewed category worldwide, Social Media Analytics is an uncommon category.

Oldest and Newest Products in the Market

The oldest Social Media Analytics product on our list is NetBase Quid with its earliest customer review showing up 9 years ago. The newest Social Media Analytics product to the market is Dash Hudson with its first known review appearing in 2020.

Popularity by Country and Region

The United States uses Social Media Analytics software at higher numbers than any other nation with an impressive 551 ratings. The United States is followed by the United Kingdom, India, Spain, and Canada with a collective average of 46 customer reviews. During this last year Social Media Analytics category lost popularity in the United States to become the nation's 210th most reviewed software category. The most frequently used Social Media Analytics products are NetBase Quid with 297 customer reviews, Twitter Analytics with 269 customer reviews, and Emplifi Social Marketing Cloud with 150 reviews.

Size Matters

Many firms using Social Media Analytics technology are small businesses, making up 44% of all reviews. They are followed by medium business clients (36%), and large business clients (20%). The usage of Social Media Analytics products for small businesses appears to be shrinking currently, falling to 53% of the previous year's value. Social Media Analytics software products for large businesses are experiencing an increase this year, swelling by 14% in the last year.

Industry Makes All Things Easy

The top industries for Social Media Analytics are marketing and advertising, public relations and communications, information technology and services, internet, and retail.