Popularity

Popularity is used to interpret the general data trends regarding the quantities of ratings of software solutions in the URL Shortener space. While this section doesn't explore user satisfaction, product affordability, competition dynamics, and language support - we will have pages detailing the aforementioned topics as well.

Overall Popularity

URL Shortener presently ranks as the 198th most popular software solutions category according to our data with 315 reviews last year. Year over year, URL Shortener's user base dropped 7.62%. It achieved its highest popularity level in 2016 coming in 177th place with 34 reviews. Additionally, it experienced its minimum popularity in 2018 coming in 241st place with 315 ratings. Over the years, the category has accrued 1,053 total ratings. As the 198th most reviewed category worldwide, URL Shortener is a fairly unique category.

In With the New and Old

The earliest URL Shortener product in our records is Bitly given its first known review dating back to 2012. The freshest URL Shortener product to the market is Rebrandly with its first known review popping up in 2016.

Around the World

The United States uses URL Shortener software products more than any other country with 523 customer reviews. The United States is followed by India, the United Kingdom, South Africa, and Canada which have a collective average of 57 ratings. Over this last year URL Shortener category gained popularity in the United States to become the United States' 215th most reviewed software category. The most heavily used URL Shortener product is Bitly and currently boasts 626 reviews.

Big and Small

Many businesses using URL Shortener products are small businesses, accounting for 71% of all clients. They are followed by medium businesses (20%), and bringing up the rear, large business clients (9%). The usage of URL Shortener software for small businesses appears to be diminishing currently, decreasing to 72% of the previous year's value. URL Shortener products for large businesses are experiencing growth this year, swelling by 38% over the past year.

To Industry, Nothing is Impossible

The top industries for URL Shortener are marketing and advertising, information technology and services, computer software, internet, and health wellness and fitness.