What's the scale of the demand? I think that would/will determine the need. Of the people that have purchased or downloaded the client, how many have come back asking for a Lite version?
I have done some homework here and there is no real comparison in the Mac community. Pretty much all the clients are at or around $25 (Transmit = $30). So, from a Mac community perspective I think you're right on target. Having said that however, there is value to providing a Lite version from a marketing perspective. Here are some things I think of when you say Lite verion...
1. You can't comprimise the strategic goal of creating a kick-ass full client. Determining a feature set for a Lite version is tough as everyone will have an opinion. For example, as a Security Professional, I would like to see more security but perhaps a feature such as SFTP is not in a Lite version and users would have to buy the "pro" or "full" version to get that feature (see #3 below).
2. People that buy the Lite version may indeed decide later on to upgrade. If they choose to upgrade they could do so for say....$20. Yes, that puts the total investment at $30 for users that decide to do so but it also might persuade people to buy the full client right out of the gate. Clearly, for users coming over from the PC there is some hesitation to spending a lot of money on software given how much they have already spent to get away from the PC in the first place so a trimmed down version for $10 might do well.
3. Lite version should be very light. To detemine feature set for a light version you may want to compare the feature set difference for clients on the PC. Core FTP (
www.coreftp.com) comes to mind for this model although I think their "Lite" version is free. CuteFTP distinguishes between a Home and Professional version which is another interesting model to consider later on too...
Let the numbers (in terms of demand) dictate what you do here.