Popularity

Popularity is used to interpret overall data trends regarding the quantities of ratings about software in the Digital Analytics industry. While our popularity section doesn't look into user satisfaction, product affordability, competition dynamics, or language support - we will have pages for the aforementioned topics too.

Overall Popularity

Digital Analytics is at the moment the 26th most reviewed software category based on our data with 1,250 ratings last year. Year over year, Digital Analytics' user base grew by 357 ratings. It hit its highest popularity ranking in 2018 coming in 21st place with 2,642 ratings. But, it is currently at its worst relative popularity ranking. Since Google Analytics went to market, the category has accrued 10,840 total reviews. Ranking as the 26th most reviewed software category worldwide, Digital Analytics is a fairly popular category which has resided in the top 50 since at least 2016. Not to mention, Digital Analytics reached the top 25 in 2018.

Old Vs. New

The oldest Digital Analytics product on our list is Google Analytics with its earliest review dating back to 2012. The most recent Digital Analytics product in the market is Google Tag Manager with its first tracked review materializing in 2016.

Lets Take a Trip

The United States uses Digital Analytics software at higher numbers than any other nation with 6,261 reviews. The United States is trailed by India, the United Kingdom, Canada, and Venezuela which have an overall average of 636 reviews. Over the last year Digital Analytics category gained popularity in the United States to become the country's 25th most reviewed software category this last year. The most frequently used Digital Analytics products are Google Analytics with 7,415 customer reviews, Adobe Analytics with 1,441 customer reviews, and Google Analytics 360 with 896 customer reviews.

Size Matters

Many patrons of Digital Analytics technology are small businesses, representing 56% of all customers. They are followed by medium business customers (28%), and large businesses (16%). The influence of Digital Analytics software for small businesses appears to be increasing currently, swelling by 50% in the past year. Digital Analytics software for large businesses are experiencing expansion as well, growing by 51% over the last year.

To Industry, Nothing is Impossible

The top industries for Digital Analytics are marketing and advertising, information technology and services, computer software, internet, and retail.