Google Analytics first started gaining traction around 2012 and primarily competes in the Digital Analytics category, where it is ranked #1 in popularity (based on approximately 7,415 reviews).

It is most often used by the Marketing and Advertising industry, and typically highest rated by the Marketing and Advertising industry. Also, Google Analytics typically has an entry price that varies significantly.

Yummy Software maintains a BUY rating for Google Analytics, with a high level of stability and currently high momentum.