Popularity

Popularity, in our view, demonstrates the general data trends relating to the count of customer reviews about products in the Social Media Monitoring category. While this page doesn't examine user satisfaction, product affordability, competition dynamics, or language support - Yummy will have pages on those topics too.

Overall Popularity

Social Media Monitoring at the moment ranks as the 136th most reviewed product category according to our figures with 163 ratings last year. Year over year, Social Media Monitoring's popularity expanded 219.61%. Social Media Monitoring achieved its best popularity ranking in 2016 coming in 35th place with 345 reviews. However, it's currently seeing its smallest relative popularity ranking. Since Brandwatch went to market, the category has amassed 1,703 total ratings. Ranking as the 136th most reviewed category globally, Social Media Monitoring is not that popular of a category.

Old Vs. New

The earliest Social Media Monitoring product in our records is Brandwatch with its earliest review turning up 9 years ago. The freshest Social Media Monitoring product in the market is NUVI with its first tracked review surfacing in 2015.

Lets Take a Trip

The United States uses Social Media Monitoring software products more than any other nation and currently boasts 685 reviews. The United States is trailed by France, the United Kingdom, India, and Canada which have an overall average of 130 ratings. Over this past year Social Media Monitoring category gained popularity in the United States to become the nation's 178th most reviewed category. The most frequently used Social Media Monitoring products are Mention with 465 customer reviews, Brandwatch with 363 ratings, and Digimind Social with 281 ratings.

Popularity by Business Size

Many buyers of Social Media Monitoring tech are small businesses, representing 45% of all clients. They are trailed by medium business customers (31%), and large business clients (24%). The adoption of Social Media Monitoring software for small businesses appears to be growing currently, growing by 143% over the past year. Social Media Monitoring products for large businesses are experiencing an increase as well, swelling by 1733% in the last year.

What Is Your Favorite Industry?

The top industries for Social Media Monitoring are marketing and advertising, public relations and communications, internet, information technology and services, and market research.