Brandwatch first started gaining traction around 2013 and primarily competes in the Social Media Monitoring category, where it is ranked #2 in popularity (based on approximately 363 reviews).

It is most often used by the Marketing and Advertising industry, and typically highest rated by the Marketing and Advertising industry. Also, Brandwatch typically has an entry price that varies significantly.

Yummy Software maintains a BUY rating for Brandwatch, with a high level of stability and currently high momentum.