Mailchimp first started gaining traction around 2012 and primarily competes in the Email Marketing category, where it is ranked #1 in popularity (based on approximately 16,047 reviews).

It is most often used by the Marketing and Advertising industry, and typically highest rated by the Marketing and Advertising industry. Also, Mailchimp typically has an entry price that varies significantly.

Yummy Software maintains a SELL rating for Mailchimp, with a high level of stability and currently high momentum.